Become a Franchise Partner

"We're glad to hear that you're interested in becoming a 'The Softy Co.' franchisee."

The Softy Co. is the first and fastest-growing brand in India for soft-serve ice cream. We are proud of the unique experience we offer to our customers, an experience that differentiates us from other Indian dessert businesses and also brings delight to every customer.
We maintain a strong presence in 10+ prime malls across Hyderabad and look forward to a rapid expansion soon in other major cities.
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Expansion Format
Kiosk/Store
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Area Required
80-150 Sq. ft
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Total Investment
INR 11-14 Lakhs
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Franchise Fee
INR 3 Lakhs
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Gross Margins
50% (Approx)
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Average Rol
12-15 Months

Why choose 'The Softy Co.'?

site selection

Site Selection

We guide you through selecting the ideal site and finalizing it seamlessly together.

Setup

Setup

We guide you through the entire store design and construction process from start.

Marketing support

Marketing Support

We provide social media support and brand creatives customized for local markets.

Training

Training

Ongoing training to maintain product quality and brand consistency for franchisee’s success.

Active Support

Active Support

At The Softy Co., we work hand in hand, guiding and supporting franchisees at every step.

  • Be a part of a highly innovative, fast-growing soft-serve brand in India.
  • Operate an exciting dessert store featuring softies, bubble tea, softy shakes, waffles, and even a chocolate fountain!
  • This franchise provides an opportunity to enjoy all the benefits, including goodwill, profitability, and a fresh concept in the Indian ice cream market.
  • Join a community of happy franchisees with the support of a brand that’s redefining the dessert experience.
  • Be involved in a concept that appeals to a wide demographic—families, children, and millennials alike.
  • Partner with us and enjoy the opportunity to grow your business with a dynamic, fun, and profitable brand!

Note:- Thank you for reaching out! Our team will respond to your message within 20-25 business days. If you don’t receive a reply by then, please feel free to contact us directly at franchise@thesoftyco.in. We understand that emails can sometimes get lost, and it’s important to us that you’re fully satisfied. If the issue persists, don’t hesitate to follow up by emailing us again so we can ensure you receive the assistance you need.

What's next?

Step 1

Application Process

Step 2

Location and shop build up

Step 3

Training and Opening

Email queries only: Due to the overwhelming demand for our franchises, we request you to refrain from making phone calls regarding franchise inquiries. All queries should be made via E-mail only.

Submission policy: Filling out the franchise form does not guarantee franchise allotment. It serves as a way for us to track and assess all queries. The Softy Co. reserves the right to act at its absolute discretion in allotting franchises.

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